Get inspiration for creating, launching, and maintaining memberships
Learn what Badge is, how wallet passes work, and how Apple and Google Wallet differ before you build anything.
Set up certificates, identifiers, and keys so your passes can be issued to real users.
Design and configure the base template for your passes, including layout, fields, images, and native wallet features.
Create individual passes for users and deliver them to users through email, signup flows, or the API.
Send notifications and make temporary pass updates to reach specific audiences at the right time.
See how passes perform over time, how templates trend at scale, and how campaigns influence results.
See how teams use Badge for loyalty, gift cards, membership, and tickets and learn from real-world patterns and best practices.