Value Added Opportunities (VAOs) enable you to enhance your digital wallet passes with dynamic in-wallet offers, personalized updates, and engaging offers. Designed to boost user engagement and drive conversions, VAOs ensure a seamless experience across both Google Wallet and Apple Wallet with tailored configurations for each platform.
How It Works
For Google Wallet Users: VAOs are dynamic and update automatically. Users can see new promotions, offers, or content as soon as it’s live.
For Apple Wallet Users: VAOs are supported through a seamless backfill solution. This displays opportunities via a web-hosted page linked directly in pass details on the back of the Apple Wallet pass.
Why Use Value Added Opportunities?
Increase Engagement: Offer your customers dynamic and personalized content to keep them engaged.
Boost Conversions: Use promotions or offers to encourage action directly from their wallet passes.
How to Set It Up
Access the API Documentation: If you’re a developer, visit the API documentation for step-by-step guidance on enabling VAOs for your passes.
Contact Support: Need help? Reach out to our team for guidance on setting up VAOs in your account.
Monitor Performance: Once enabled, track engagement metrics like total clicks from the Value Added Opportunities section in the Pass Overview tab.
Key Metrics You Can Track
Total Clicks: See how many users interact with your VAOs.
Aggregate Metrics: Get a high-level view of engagement for all your passes.
FAQs
Q: Do I need technical expertise to use Value Added Opportunities?
A: While developers can leverage the API for full customization, our support team is here to assist you every step of the way.
Q: How do I ensure compatibility across Google and Apple Wallets?
A: VAOs are dynamic for Google Wallet and supported via a web-hosted backfill for Apple Wallet. Both ensure a seamless experience for your users.
Q: Where can I see the performance of my Value Added Opportunities?
A: Navigate to the "Value Added Opportunities" section in the Pass Overview tab to view aggregate engagement metrics like total clicks.
For more help, check out our API documentation