Native Recommendations (also known as, Value Added Opportunities (VAOs)) enable you to enhance your digital wallet passes with dynamic in-wallet offers, personalized updates, and engaging offers. Designed to boost user engagement and drive conversions, Native Recommendations ensure a seamless experience across both Google Wallet and Apple Wallet with tailored configurations for each platform.
How It Works
For Google Wallet Users: They are dynamic and update automatically. Users can see new promotions, offers, or content as soon as it’s live.
For Apple Wallet Users: They are supported through a seamless backfill solution. This displays opportunities via a web-hosted page linked directly in pass details on the back of the Apple Wallet pass.
Why Use Native Recommendations?
Increase Engagement: Offer your customers dynamic and personalized content to keep them engaged.
Boost Conversions: Use promotions or offers to encourage action directly from their wallet passes.
Expand Offering: Use Native Recommendations to expand your partner portal and enhance partner offerings. Monetize your pass by partnering with brands for premium placement within the Native Recommendations list.
How to Set It Up
Access the API Documentation: If you’re a developer, visit the API documentation for step-by-step guidance on enabling VAOs (Native Recommendations) for your passes.
Contact Support: Need help? Reach out to our team for guidance on setting up Native Recommendations in your account.
Monitor Performance: Once enabled, track engagement metrics like total clicks from the Native Recommendations section in the Pass Overview tab.
Key Metrics You Can Track
Total Clicks: See how many users interact with your VAOs.
Aggregate Metrics: Get a high-level view of engagement for all your passes.
FAQs
Q: Do I need technical expertise to use Native Recommendations?
A: While developers can leverage the API for full customization, our support team is here to assist you every step of the way.
Q: How do I ensure compatibility across Google and Apple Wallets?
A: Native Recommendations are dynamic for Google Wallet and supported via a web-hosted backfill for Apple Wallet. Both ensure a seamless experience for your users.
Q: Where can I see the performance of my Native Recommendations?
A: Navigate to the "Native Recommendations" section in the Pass Overview tab to view aggregate engagement metrics like total clicks.
For more help, check out our API documentation