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What Data Is Available Through Mobile Wallet Passes?
What Data Is Available Through Mobile Wallet Passes?

If you’re new to mobile wallet passes, it’s completely normal to wonder what kind of data you can access. This is a common question from customers—especially since most providers don’t give a clear answer.

Stanley Tran avatar
Written by Stanley Tran
Updated this week

The truth is: mobile wallet passes live within the Apple Wallet and Google Wallet ecosystems. These platforms unlock powerful features like push notifications and geolocation, but they also come with privacy rules that limit what data is shared. These aren’t limitations from us—they’re enforced by Apple and Google to protect user privacy.

That said, Badge gives you access to more pass-specific data and user insights than ever before. From detailed pass lifecycle statuses to engagement data and campaign performance, you’re gaining visibility into how users are interacting with your passes.

Below is a breakdown of the types of data that can be made available when using passes through Badge.

Pass

Statuses

Track the full lifecycle of each pass:

  • Created (aka Issued—pass is created but not yet activated)

    • Creation date

  • Activated (installed with push notifications enabled)

    • Platform: Google or Apple

  • Deactivated (push notifications disabled and/or pass uninstalled)

  • Invited (user receives email from Badge’s Pass Download Link email tool)

Link Engagement

Track user interactions with links associated with the pass:

  • Back of pass link clicks

    • Tracking parameters are automatically added, so you can view that we are the source in analytics tools like Google Analytics

  • Value Added Opportunities clicks (Value Added Opportunities are clickable cards within the wallet experience)

For your CRM

  • Pass Download Link

    • Unique per user

    • Used by the end user to install their pass (can be added to your UI or email/SMS communications)

Campaigns

When you create campaigns in the Workspace UI, you can track:

  • Status

    • Scheduled

    • Running

      • Number of push notifications sent

      • Number of pass updates completed

      • Complete

        • Number of push notifications sent

        • Number of pass updates completed

      • Cancelled

        • Number of push notifications

        • Number of pass updates

If you send push notifications through our Notification API endpoints:

  • Statuses per each notification can be retrieved with this endpoint

Additional data that can be retrieved through the use of passes

  • When QR codes or barcodes are scanned by your hardware and processed by your software, your should be able to track the following within your own internal systems:

    • Member identification

    • Event check-in

    • Transaction metadata

    • Scan location

If you need help accessing or interpreting any of this data, our team is here to help! Let your Customer Success Manager know, or use the chat bubble on the bottom, right corner of any page on Badge platform.

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