Enhance user engagement with your mobile wallet passes by enabling location-based lock screen messages. These messages automatically appear on a user’s lock screen when they are near a specified location, delivering timely and relevant notifications that encourage real-world interaction.
What Are Location-Based Lock Screen Messages?
Location-based lock screen messages are notifications triggered by a user’s geographical position. Using geofencing technology, they allow you to send personalized updates when users approach designated venues, such as stores, event locations, or service points.
Example: At HOKA run events, participants can receive location-based lock screen messages through their mobile wallet passes. When attendees arrive near the event venue, a HOKA-branded notification automatically appears on their lock screen—welcoming them, sharing event updates, or providing further details—creating a seamless and engaging on-site experience.
Benefits of Location-Based Messaging
Timely Engagement: Reach users at the exact moment they’re most likely to take action.
Increased Foot Traffic: Encourage nearby users to visit your location through contextual reminders.
Personalized Experience: Deliver messages tailored to a user’s surroundings for a more relevant and engaging interaction.
Enhanced Conversion Rates: Target users when they’re close to your store or event to boost redemption and conversion rates.
Competitive Advantage: Intercept customers near competitors with timely, compelling offers.
Strengthened Customer Loyalty: Encourage repeat visits through location-based loyalty rewards.
Event and Seasonal Relevance: Adapt promotions to local events, weather, or holidays for added contextual impact.
Cost Efficiency: Reduce wasted impressions by reaching only relevant audience's.
Seamless Omnichannel Integration: Complement other marketing channels with geo-triggered mobile wallet campaigns.
How to Set Up Location-Based Messages:
Identify Target Locations
Choose the locations where you want messages to appear, such as your store, event venue, or partner site.Access the Pass Editor
Open your Pass Editor page.
Go to the Features tab.
Add a Location
Click “Add Location.”
Enter the address, or drag the map pin to fine-tune the exact point.
Set Your Message
Compose a short, engaging message to display on users’ lock screens when they are near the selected location.
Craft Your Messages:
Be Clear: Use concise language that immediately communicates purpose.
Offer Value: Include incentives such as discounts, reminders, or exclusive content.
Encourage Action: Use verbs like Visit, Check out, or Redeem to prompt engagement.
Best Practices for Location-Based Lock Screen Messages:
Clarity is Key: Keep messages short and to the point to quickly convey the value proposition.
Value-Driven Content: Offer discounts, reminders, or other benefits to the user for being in the vicinity of your location.
Frequency Management: Avoid overwhelming users by limiting the number of times a message is triggered.
Configuration Options:
Admin-Level Configuration
For each pass template, the admin can predefine up to 10 geo-location-based messages. These are configured within the admin panel and are shared across all users of that pass.
User-Level Personalization via Badge API
Through the Badge API, developers can dynamically override these locations on a per-user basis. This allows each pass to have its own unique set of up to 10 personalized geo-location triggers, enabling targeted and contextual lock screen messages that adapt to user behavior or preferences.
By implementing location-based lock screen messages, you create powerful touchpoints that connect your digital passes to real-world experiences. This feature can drive engagement, increase visits, and strengthen customer loyalty, all while providing users with timely, meaningful information.