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Location-Based Lock Screen Messages

Guide to Location-Based Lock Screen Messages

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Written by Sarah Reid
Updated today

Enhance user engagement with your mobile wallet passes by enabling location-based lock screen messages. These messages automatically appear on a user’s lock screen when they are near a specified location, delivering timely and relevant notifications that encourage real-world interaction.

What Are Location-Based Lock Screen Messages?

Location-based lock screen messages are notifications triggered by a user’s geographical position. Using geofencing technology, they allow you to send personalized updates when users approach designated venues, such as stores, event locations, or service points.

Example: At HOKA run events, participants can receive location-based lock screen messages through their mobile wallet passes. When attendees arrive near the event venue, a HOKA-branded notification automatically appears on their lock screen—welcoming them, sharing event updates, or providing further details—creating a seamless and engaging on-site experience.

Benefits of Location-Based Messaging

  • Timely Engagement: Reach users at the exact moment they’re most likely to take action.

  • Increased Foot Traffic: Encourage nearby users to visit your location through contextual reminders.

  • Personalized Experience: Deliver messages tailored to a user’s surroundings for a more relevant and engaging interaction.

  • Enhanced Conversion Rates: Target users when they’re close to your store or event to boost redemption and conversion rates.

  • Competitive Advantage: Intercept customers near competitors with timely, compelling offers.

  • Strengthened Customer Loyalty: Encourage repeat visits through location-based loyalty rewards.

  • Event and Seasonal Relevance: Adapt promotions to local events, weather, or holidays for added contextual impact.

  • Cost Efficiency: Reduce wasted impressions by reaching only relevant audience's.

  • Seamless Omnichannel Integration: Complement other marketing channels with geo-triggered mobile wallet campaigns.

How to Set Up Location-Based Messages:

  1. Identify Target Locations
    Choose the locations where you want messages to appear, such as your store, event venue, or partner site.

  2. Access the Pass Editor

    • Open your Pass Editor page.

    • Go to the Features tab.

  3. Add a Location

    • Click “Add Location.”

    • Enter the address, or drag the map pin to fine-tune the exact point.

  4. Set Your Message

    • Compose a short, engaging message to display on users’ lock screens when they are near the selected location.

Craft Your Messages:

  • Be Clear: Use concise language that immediately communicates purpose.

  • Offer Value: Include incentives such as discounts, reminders, or exclusive content.

  • Encourage Action: Use verbs like Visit, Check out, or Redeem to prompt engagement.

Best Practices for Location-Based Lock Screen Messages:

  • Clarity is Key: Keep messages short and to the point to quickly convey the value proposition.

  • Value-Driven Content: Offer discounts, reminders, or other benefits to the user for being in the vicinity of your location.

  • Frequency Management: Avoid overwhelming users by limiting the number of times a message is triggered.

Configuration Options:

Admin-Level Configuration

For each pass template, the admin can predefine up to 10 geo-location-based messages. These are configured within the admin panel and are shared across all users of that pass.

User-Level Personalization via Badge API

Through the Badge API, developers can dynamically override these locations on a per-user basis. This allows each pass to have its own unique set of up to 10 personalized geo-location triggers, enabling targeted and contextual lock screen messages that adapt to user behavior or preferences.

By implementing location-based lock screen messages, you create powerful touchpoints that connect your digital passes to real-world experiences. This feature can drive engagement, increase visits, and strengthen customer loyalty, all while providing users with timely, meaningful information.

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