📣 In order to enable Conversion Goals for your campaigns, please contact your Customer Success Manager or [email protected].
Why set conversion goals?
If you’re sending campaigns, you’re doing it to drive some kind of outcome. Conversion goals give you a way to define what success actually means for a campaign.
In Badge, a conversion goal represents a specific action you want a user to take as a result of a campaign. Using mobile wallet passes doesn’t change what you care about measuring. It simply changes the channel.
Typical conversion goals are:
Link clicks (back field link clicks are available simply by adding one during the campaign building flow)
Transactions
Redemptions
Check-ins
Content views
And more often than not, you will want to track the revenue that is generated from these conversion events. This is an example of a conversion event value: an optionally-set value that is associated with each event, which paints a more complete picture of campaign performance.
Typical conversion event values are:
Transactions: Order value
Content views: View duration (e.g. video watch time)
How conversion goals will appear in Badge
Once conversion goals are configured, they’re surfaced directly in the product so you can evaluate performance without stitching data together manually:
Dashboard |  |
Campaign List |  |
How to set conversion goals
To set up conversion goals for campaigns, complete the following steps:
Contact your Customer Success Manager and let them know you want to set up your conversion goals
Identify the conversion event that exists in your system
Send conversion event data to Badge via API
Select the conversion event as a goal for a campaign
You can review the API docs here.
And selecting the conversion event will look like this:
By setting up conversion goals in Badge, you’ll be able to clearly measure the performance of your campaigns and better yet, optimize them over time by seeing what message content and pass changes perform better in driving conversion goals for different segments of your users.
Questions or feedback? Let your Customer Success Manager know.