Creating effective campaigns is key to engaging your audience and achieving your goals. Let's dive into some practical tips and examples to help you get the most out of your campaigns.
Spacing of Campaigns
It's crucial to find the right balance in your messaging frequency. Too many notifications can overwhelm users and feel spammy, and can dilute your key message.
For Loyalty Cards:
Weekly Offers: Keep your users engaged by offering new deals every week. Change up the offers to maintain interest.
Example: A grocery store could offer discounts on different products each week. (View an example on our campaigns hall of fame)
Best Practice: Use customer purchase history to tailor offers. This makes the offers more relevant and appealing.
Pro Tip: High-quality images related to the offer (like a picture of fresh bread for a bread discount) can grab attention and set expectations.
For Membership Cards:
Focus on Key Actions: Make sure each notification highlights the main action you want users to take or the key info they need.
Example: "Join us for the alumni event this Saturday! Click the link in pass details to RSVP."
Best Practice: Keep messages short and to the point, using action-oriented language to drive engagement.
Crafting Effective Notifications
Short, Concise, and Actionable: Get straight to the point to capture your users' attention quickly.
Example: "10% off on bread this week only! Scan in stores near you."
Best Practice: Ensure notifications are brief and include a strong call to action (CTA). Emojis can make your message stand out but use them sparingly and ensure they're relevant.
Timing of Notifications: Sending notifications at the right time is crucial for engagement.
Best Practice: Consider when your users are most active. For instance, send notifications during peak engagement times such as early mornings or late afternoons.
Pro Tip: Analyze user activity data to determine the optimal times for sending notifications. This ensures your message reaches users when they are most likely to act on it.
Leveraging Pass Changes
Visual Reinforcement: Use pass changes to highlight your message. Take over the cover image, front fields, QR/Barcode, or add a field to the back of the pass
Example: If promoting a sale on bread, change the cover image to showcase bread and use a front field to display the expiration date of the promo.
Pro Tip: For Google Wallet users, request a GIF to make the pass more dynamic.
Conversion Tracking
Barcode/QR Code Changes: Use these to track redemptions or event check-ins.
Best Practice: Regularly update barcodes/QR codes to ensure they function correctly.
Pro Tip: Analyze scan data to measure success and refine future campaigns.
Link clicks: If you add a link to the back of the pass, you can also use link clicks to determine the effectiveness of your campaign
By following these best practices, you can create campaigns that are engaging, relevant, and effective. Regular updates, engaging visuals, clear communication, and actionable content are the keys to maintaining user interest and driving desired actions.
Want to see best practices in action? Check out our Campaigns Hall of Fame to see how other companies use campaigns effectively.