👋 Welcome to the Campaigns Hall of Fame! Campaigns are where your passes really come to life—helping you share updates, celebrate moments, and drive action.
Sometimes the best way to get started is to see what others are doing. Below, we’ve rounded up real examples of how brands are using campaigns to keep their audiences engaged week after week.
Loyalty Card
Use your loyalty pass to unlock weekly offers. Updates, notifications, and location-based messages help engage members at the right moment and drive visits.
Best Practices in Action
Regular Updates: Weekly promotions keep users coming back.
Cover Image: Each offer is paired with a fresh visual (Google Wallet supports animated GIFs).
Front Fields: Updated to highlight the offer and expiry date.
Barcode: Temporary barcode added per campaign for redemption tracking.
Notification Content: Clear, actionable messaging. Example:
“Promo of the week! Enjoy 10% off all fresh products at Carrefour Express!”Cadence: Weekly
Default Pass | Pass Change | Notification |
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Membership Card
Commanders Season Ticket Membership Cards give fans exclusive benefits as part of Commanders fan club. At key moments during the game, fans received a timely push notification with a tier specific offer.
Best Practices in Action
Timely Notifications: Sent at key moments during the game to drive F&B orders.
Engaging Rewards: 15% off all food and beverage
Clear Call to Action: Directed fans to barcode for redemption
Leveraging Partnerships: Sponsor involvement can be added value for both fan club and brand.
Cadence: Event-driven, tied to key moments at the game.
Type
Push Notification, pass change (barcode)
Default Pass | Pass Change | Notification |
Affiliate Membership Card
Affiliate membership cards give partners access to exclusive content, updates, and incentives tied to the brand program. During key moments in the campaign, affiliates receive timely notifications highlighting new company direction, updated messaging, and active sales opportunities. Counter is achieving this with their Brand affiliate pass.
Best Practices in Action
Timely Notifications: Sent at key moments to reinforce new positioning, product updates, or priority initiatives
Educational Value: Clear updates on company direction, new offerings, and how affiliates should position them
Sales Enablement: Highlighted active promotions, incentives, or limited-time opportunities
Clear Call to Action: Direct links to resources, sales tools, or next steps within the pass
Partner Leverage: Opportunities to include co-marketing or incentive alignment with strategic partners
Cadence: Campaign-driven, aligned to launches, announcements, or sales pushes
Type
Push notification, pass update
Default Pass | Pass Change | Notification |
Event Ticket
Digital event tickets provide attendees with access to the event while serving as a communication channel before, during, and after the experience. Near the end of the show, attendees receive a timely notification highlighting exclusive offers for a second, upcoming event.
Best Practices in Action
Timely Notifications: Sent toward the end of the event, when attendee interest and intent are highest
Relevant Offers: Promoted special pricing or early access for a related or upcoming event
Clear Call to Action: Direct links to purchase tickets or view event details
Contextual Messaging: Messaging aligned to the live experience to maintain momentum
Cadence: Event-driven, triggered at a specific moment during the show
Type
Push notification, pass update
Default Pass | Pass Change | Notification |
✨ Key Takeaways
These campaigns highlight the flexibility of Badge across use cases and moments:
Carrefour Express uses predictable weekly loyalty pass updates to keep members engaged and drive repeat store visits.
HOKA uses a membership pass to announce new product releases and member-only sales, driving awareness and conversion.
Gourmet Garage delivers weekly loyalty offers through regular pass updates and notifications, reinforcing habitual shopping behavior.
Commanders Fan Club activates in-game notifications with exclusive offers to drive food and beverage sales during live events.
Counter Brand Affiliate Member Cards educate partners on new company direction and active sales opportunities through campaign-driven updates and notifications.
Bilt Comedy Events extend engagement beyond the show by promoting upcoming events through timely ticket-based notifications.