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Campaigns Hall of Fame
Campaigns Hall of Fame

Need inspiration? Check out how our customers with similar use cases are using campaigns to effectively engage their users.

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Written by Sarah Reid
Updated over a week ago

Welcome to the Campaigns Hall of Fame! Explore how different use cases have leveraged campaigns to communicate effectively with their users. The table below highlights key strategies and best practices that can inspire your own campaign efforts.

Use case

Best Practices

Type

Example

Loyalty Card
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Carrefour Express Loyalty members are able to sign up for their digital loyalty card in stores. Members are notified of weekly offers with the ability to scan to redeem at checkout.
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​1. Regular Updates:

  • Frequency: Carrefour Express Loyalty members are offered a new promotion on a weekly basis.
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2. Pass Changes:

  • Cover image: Each offer is paired with a cover image to reflect the campaign offering. Google wallet passes show a animated GIF version of the cover image.
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  • Front Fields: A front field is replaced to reiterate the offer details, as well as a field to display the expiration date of the offer
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  • Qr/Barcode: The redemption mechanism is tied to a barcode scan to track offer conversion rates. This barcode is temporarily set through a campaign pass change.
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4. Notifications Content:

  • Succinct and Clear: The notification for each campaign relays the details of the offer with a call to action. ie.
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    "Promo of the week! Enjoy a 10% discount on all fresh products at your Carrefour Express!"
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Weekly Pass Changes


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Membership Card
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Catchmax Membership Card holders are paid subscribers to Glenn Maxwell's fan club.

  1. Timely Notifications:

    • A notification campaign was sent after the game to celebrate the player's successful performance.
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  2. Engaging Rewards:

    • An offer, relevant to the audience, was provided in the form of a free Zinger Burger from KFC. Enhancing the fan experience.
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  3. Clear Call to Action:

    • Fans were directed to the back of the pass to redeem their offer
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  4. Leveraging Partnerships:

    • The use of partnerships to provide added value created a win-win situation for both the fan club and sponsor.

Push Notification

By following these best practices and drawing inspiration from these campaigns, you can create effective and engaging campaigns that resonate with your audience. Regular updates, engaging visuals, clear communication, and actionable content are key to maintaining user interest and driving desired actions.
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Want more inspiration? Contact support to access our case studies.
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Related Articles
The Badge Guide to Loyalty Cards
Understanding and Monitoring Your Campaign
Campaigns Best Practices
Introduction to Campaigns
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