👋 Welcome to the Campaigns Hall of Fame! Campaigns are where your passes really come to life—helping you share updates, celebrate moments, and drive action.
Sometimes the best way to get started is to see what others are doing. Below, we’ve rounded up real examples of how brands are using campaigns to keep their audiences engaged week after week.
Loyalty Card (Carrefour Express)
Carrefour Express Loyalty members use their digital card to unlock weekly offers. Campaigns combine pass updates and notifications to keep shoppers engaged and drive store visits.
Best Practices in Action
Regular Updates: Weekly promotions keep users coming back.
Cover Image: Each offer is paired with a fresh visual (Google Wallet supports animated GIFs).
Front Fields: Updated to highlight the offer and expiry date.
Barcode: Temporary barcode added per campaign for redemption tracking.
Notification Content: Clear, actionable messaging. Example:
“Promo of the week! Enjoy 10% off all fresh products at Carrefour Express!”Cadence: Weekly
Type
Pass Changes
Default Pass | Pass Change | Notification |
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Membership Card (Catchmax Fan Club)
Catchmax Membership Cards give fans exclusive benefits as part of Glenn Maxwell’s official fan club. After a key game, fans received a timely push notification celebrating his performance—plus a reward.
Best Practices in Action
Timely Notifications: Sent post-game to maximize excitement.
Engaging Rewards: A free KFC Zinger Burger offer boosted fan value.
Clear Call to Action: Directed fans to the back of the pass for redemption.
Leveraging Partnerships: Sponsor involvement added value for both fan club and brand.
Cadence: Event-driven, tied to game outcomes
Type
Push Notification
Push Notification |
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✨ Key Takeaways
These campaigns show the flexibility of Badge campaigns:
Carrefour relies on predictable, weekly pass updates to keep users coming back.
Catchmax uses timely, event-driven push notifications to amplify fan excitement.
Want more inspiration? Contact Support to access additional case studies.